ABOUT COWGIRL ATTITUDE™

Patti Newcombe was on the hunt for a man. Not in the way you may think because she wasn't looking for a soul mate, a Friday night dancing date, or anything like that. The man she was looking for had skipped town. He was a bail jumper, and Patti was on the line for a lot of cash if he couldn't be found. Let's call him Buck (might as well protect the guilty, or moderately scared, as well as the innocent). As a shrewd business woman, she didn't have many cases that ended up like Buck. You may know a bit about bounty hunting due to the popularity of television shows, movies and best selling novels dealing with the subject. And in the real world it may sometimes work like that, but in Buck's case Patti decided to go after him herself.

Patti drove through the mid-afternoon heat to where she thought he was hiding. White split rail fences zoomed past as she drove through ranch country. Sprawling homes sat back from the road and up on a hills at the highest point of the properties, looking out at tall barns, cows grazing, and horses lazing in corrals. Her mind wandered a bit (as minds often do on long drives) contemplating what it took to be a woman running a business in a male-dominated industry. Not only that, but how so many women persevere when the odds are stacked against them. As she thought about this, Gretchen Wilson came on the radio singing “Redneck Woman.” Patti couldn't help but smile. It's all about Attitude, she thought. Attitude with a capital A. At that very moment the concept of Cowgirl Attitude™ came to life from her imagination.

Patti got her man. Buck was made to see reason or at least made to account for himself with the legal system (as he should have all along). But even so, it wasn't an easy business or an inspiring industry and Patti had given her all to it for thirty years. She was ready for something creative and exciting (though much less dangerous).

A few days later dressed in denim, red cowgirl boots, and ready for fun, Patti headed to the rodeo. She could see the Attitude on women's faces everywhere she looked, whether they were smiling and having fun watching or concentrating on and participating in an event. Ropers, barrel racers, and bull riders all had it. Mothers, daughters, sisters, wives, and girlfriends had it. Seeing all of those faces fueled the spark that occurred while she was driving through ranch country. When she got home, still dusty from the day's roping, romping and riding activities, she sketched out a rough version of a logo. Patti took that sketch to an old client and tattoo artist who created the Cowgirl Attitude™ logo you see here today. With a few t-shirts printed, she shared the idea with a few friends. The reaction? Everyone loved it. One said, “Now that's not just a shirt, it's a statement!”